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Stage Execution Model

WCG uses a unique six-step methodology to help businesses get to the next level. WCG works directly with you in gathering key information, interviewing stakeholders, analyzing results, defining action plans, and ultimately getting results. WCG uses a team of experienced executives who apply this methodology as they deliver services.

Business Facts of Life – Business Health Checkup

During this phase WCG will analyze:
• Financials
• Products/Services
• Customers
• Competition
• Growth

This first phase gives us a perspective on the present health of the business. By determining the scenarios that are likely to occur if nothing is changed, we can better define the key areas that need focus to achieve desired results. After conducting its research, WCG will provide a written evaluation highlighting where the business is and where it is likely headed. This step provides critical inputs into later stages of the methodology.

Emotional State – Business Well Being

During this phase WCG will assess:
• Executive Management Team
• Roles and Responsibilities
• Corporate Communication
• Belief in Corporate Destiny
• Ability to Handle Success and Failure

This step gives us insight into the company’s overall business culture and how it is helping or hurting. Where the ‘Business Facts of Life’ is like an annual physical, the ‘Emotional State’ is more like a visit to your psychologist. We can determine the strength and cohesiveness of the top management team and begin to get insight into existing business values and the shared understanding of business purpose. After conducting a series of interviews, WCG will provide a written evaluation on the current state of corporate well being. Like Business Facts of Life, this step provides critical inputs into later stages of the methodology.

Next Stage Definition – Holistic Approach to Defining Success

During this phase, WCG will help create or tune up:
• Strategy
• Vision

To create true success, both the company’s vision and its strategy need to be understood and then designed to work together. Like the blending of the head and heart, when vision and strategy work in unison, they can act as powerfully balancing forces that keep your business on track. The vision gets defined and refined from insights achieved in the previous stage of analyzing the ‘Business Well Being’, while the winning strategy to achieve the vision focuses on the items addressed in the ‘Business Facts of Life’. During this phase, WCG helps you define specific outcomes for both that work together to create sustainable success.

Next Stage Communication – Leading through Communication

During this phase, WCG will support the active communication of:
• Values
• Goals
• Expectations

This is a phase that is often forgotten – the clear communication of strategy and vision to all stakeholders. This phase also focuses on effective expectation management and how to deliver both good and bad news. WCG actively works with the executive team to make sure that a culture of empowerment through communication is created.

Next Stage Execution – Defining Teams, Projects, and Objectives

During this phase, WCG will help implement:
• Cohesive Leadership Teams
• Clear Roles and Responsibilities
• Systems and Processes
• Measurable Objectives

Vision and Strategy provide the foundation that helps you know where you really want to go and what you need to do to get there! This stage focuses on building the right teams to get the job done, and then defining the roles and responsibilities for the players. Once the teams are formed, WCG reviews the systems, processes and communication techniques needed to be effective. Clearly understanding what needs to be done, who is going to do each part of the task, and WHY we are going to be successful, is critical in driving toward the ultimate business results.

Business Results – Delivering Value to Stakeholders

During this final phase, WCG will focus on direct results involving:
• Product/Service Offering
• Customers
• Sales
• Profitability
• Sustainability

At this final stage, WCG helps activate the plan to achieve the key results that will move the company to the next level. WCG helps tune the teams, processes and communication to be most effective. We help the new teams focus the product/service offering and approach to target customers, customer programs and sales targets. WCG also helps put in place measurement techniques to monitor your progress toward profitability goals. During this stage, the true benefits of the WCG six-step methodology become clear and the company is on its way to get the next level results.

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